Light Move Festival was established by Cultural Foundation "LUX pro MONUMENTS" in 2011. It's a cultural and artistic event organized yearly in public spaces of Łódź for locals and tourists, where the first roles are played by the architecture, light, music and color. Free and open form of the event allows everyone to participate. This festival is a wonderful combination of light illuminations, installations, kinetic art, dynamics and 3D mapping. Tenement houses and buildings are illuminated with the use of ecological LED lights provided by Philips. The main goal of Light Move Festival is to promote the city of Łodz, both internally and externally, leading to change the city image that would attract the number of people seeking esthetic sensations that can be provided by light and impressive technology – which is the most effective way of getting the attention of multiple recipient. Every year the intention of Lux Pro Monumentis Foundation is to make these tree days of the Festival the time when the city is crowded, cheerful and capable of becoming artistically inspiring for locals, tourists and people associated with culture.
LMF cooperates with worldwide recognisable artists and light designers from Poland, France, Germany, Hungary and Great Britain. It also supports local artists and students from art schools, offering the opportunity to develop and exhibit their projects. Over 350 000 guests visited the festival during the last edition. The number of LMF participants is doubled every year.
Comparing to the 1st edition, total increase of audience in 2014 is 677%.
Light Move Festival statistics:
- 4,5 million of Internet searches
- over 17 000 active fans on Facebook
- over 6 000 pictures tagged with #lightmovefestival
- over 5 000 videos from last edition on YouTube
- 223 000 visits on the official festival web page
- advertising Value Equivalent of 856,829,00 zł
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